I'm

Wendell Fernandes - Lead Product Designer

A Product Design Leader with expert knowledge in UI/UX design, growth, strategy and building delightful experiences since 2008.

With 15 years of experience, I help businesses across Fintech, Education, Healthcare, Sports, and E-commerce uncover innovative ways to enhance user experience and deliver impactful, engaging solutions.

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Featured Work

BILL Logo

From inactive users to 2800+ signups, engagement and interaction.

BILL is the all-in-one accounts payables and receivables platform for small, mid-size businesses and enterprises.

Tresta Logo

Increase in engagement from 15% to 64%+, more signups and retention.

cloud-based business phone system that provides virtual phone numbers, call management, and VoIP services to support remote and mobile teams.

Empower Nation Logo

From 0 to 2500+ individuals moving away from poverty and towards success.

A telehealth platform designed to empower individuals and success agents in life guidance, helping them achieve long-term goals with clarity and support.

PrimePass Logo

From national recognition to international launch and community building.

A subscription-based movie ticket service that allows users to watch movies in theaters for a monthly fee. Similar to MoviePass, it provides access to multiple screenings per month, depending on the subscription plan.

Additional Work

Design Systems

Design Systems

Creating and maintaining reusable components for digital applications.

A well-built design system fosters consistency, efficiency, and seamless collaboration across teams, ensuring scalable and cohesive user experiences.

Iconography

Icon design strategy to enhance digital platform interaction.

Well-designed icons provide visual cues to simplify interactions, improve accessibility, and create a cohesive design language across digital products.

Areas of Expertise

UX/UI Consulting

Get actionable packed UX/UI recommendations to solve design challenges and streamline user experience. Unlock your digital potential with expert guidance.

Product Design

Let's transform the user experience with wire-framing and interface prototypes that bridge gaps and bring designs to life with precision and delightful experiences.

Product Strategy

From mapping out initial user journeys to creating functional and seamless interfaces, I can guide and bridge the gap between ideas to go-to market digital products.

Design Systems

Unify visual language, establish brand guidelines, and develop components to resolve brand inconsistency and clutter. Let's bring order to chaos.

Wireframing

It's the playground and also where ideas become digital blueprints as they lay the foundation for creating the most intuitive user experiences.

Brainstorming

From a messy inception to the polished outcome, I'm fueled by curiosity and thrive on asking questions. Let's chat and explore it together!

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